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Users will soon have a fresh option that allows them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the platform disclosed that it presently contains in excess of 1 thousand million AI-generated clips.

Trial and Implementation

This change is undergoing trials over the coming weeks before a widespread release. This advancement aligns with a surge in AI-generated material, driven by new AI video creators.

AI Content on Other Platforms

It has been noted that almost a tenth of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically nonsensical or dreamlike.

“We know from our community that a lot of users appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to see more or less of that, based on their own preferences,” commented a company executive.

Scale of AI Content

TikTok shared that there are currently 1.3 billion videos on its service tagged as AI-generated. Overall, over 100 million pieces of content are uploaded to the platform daily, making AI-generated material a minor part of its complete catalog.

How to Adjust Settings

Viewers will be capable of reduce or increase the amount of AI content they view by opening the content preference feature in the app and selecting AI-made media. Additional categories that currently be adjusted under the tool include news, fashion, cosmetics, and dance.

AI Disclosure Rules

TikTok’s rules require creators to tag convincing AI-made content, and it bans harmful AI impersonations of public figures or crisis events. Any believable artificial content that is without a tag can be taken down under its terms of service.

Additionally, the platform will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This action is designed to deter users from seeking to evade the disclosure requirement.

AI Literacy Programs

The company is furthermore establishing a $2m awareness program for experts and organizations to produce educational content about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to training programming and robotics.

Platform Protection

The video-sharing app has supported its safety measures, during debate over intentions to make redundant hundreds of safety staff in the UK. The company is planning to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.

A company official clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by humans. The platform stated a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its machine learning processes.

It is vital to integrate humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is making a difference work at speed.”